Anglais Compréhension et expression écrite

  • Cours (CM) -
  • Cours intégrés (CI) -
  • Travaux dirigés (TD) 24h
  • Travaux pratiques (TP) -
  • Travail étudiant (TE) -

Langue de l'enseignement : Anglais

Enseignement proposé : en présentiel enrichi de ressources pédagogiques numériques

Niveau de l'enseignement : B2-Avancé - Utilisateur indépendant

Description du contenu de l'enseignement

By the end of this course, students will have the key skills required to write articles in English for a wide variety of uses online, including for blog articles, web pages, and newsletters. They will identify the style and features of web writing, as well as the main criteria used by search engines to rank pages, and will also brush up their English language writing skills.

Teaching methods:
  • Theory sessions provided either online or in person
  • Written homework activities (writing content for the web in English)
  • Translation from French to English
  • Workshop activities
  • Auditing real web content and identifying strategy and effectiveness
  • Group work to create summaries of what has been learnt

Compétences à acquérir

  • Writing fluently in English
  • Translating web content from French to English
  • Master English spelling and grammar, as well as register
  • Identify a selection of keywords appropriate for a text and use them in a logical way
  • Writing with the goal of converting the reader

Pré-requis obligatoires

  • Have a solid understanding of written English syntax and grammar
  • Have some experience reading different types of text online
  • Have interest in web culture and in optimising their content for the web
  • Have basic knowledge of HTML and CSS tags including tags and and tags</li><li>Have excellent English oral comprehension and good English oral expression.</li></ul></div><h2>Pré-requis recommandés</h2><div><ul><li>Have a basic understanding of the different ways customer can find and access content online (search engines, social media…)</li></ul></div><h2>Contact</h2><div class="rof-orgunit"><p data-id="0673095A"><i class="fa fa-fw fa-university"></i><strong>Faculté des langues</strong></p><address> 22, rue René Descartes<br>67084 STRASBOURG CEDEX<br><br><a href="https://assistance-etudiant.unistra.fr">Formulaire de contact</a></address><p></p></div><h3>Responsable</h3><div class="rof-person vcard" data-id="FRUAI0673021VPEIN1560"><p class="fn"><i class="fa fa-fw fa-user"></i><strong>Renate De La Paix</strong></p><p class="adr"><i class="fa fa-fw fa-envelope"></i><a href="mailto:delapaix@unistra.fr" class="email">delapaix@unistra.fr</a></p></div></div></div><hr><p><a href="/formation/masters/master-langues-et-societes/caweb-communication-web-multilingue#data-rof-tab-cours" class="btn btn-primary rof-course-back-button"><i class="us us-arrow-left"></i> Parcours : CAWEB : Communication web multilingue</a></p></div><!-- END: Content of extension "unistrarof", plugin "tx_unistrarof_pi1" --></article> </section> <!--TYPO3SEARCH_end--> </div> </div> <aside class="col-xs-12 col-sm-4 col-md-3"> <nav id="nav-sub" class="nav-sub"> <h2 class="sun sun-theme-primary"><span class="sun-row"><span class="sun-cell sun-theme"><span class="sun-cell-inner"><i class="us us-arrow-right"></i></span></span><span class="sun-cell normal-wrap"><span class="sun-cell-inner">Formation</span></span></span></h2><ul class="nav"><li><a href="/formation/nouvelle-offre-de-formation-2024-2025"><span>Nouvelle offre de formation 2024-2025</span></a></li><li><a href="/formation/licences"><span>Licences</span></a></li><li class="active"><a href="/formation/masters">Masters</a><ul><li><a 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