Managing a Multilingual Website

  • Cours (CM) -
  • Cours intégrés (CI) -
  • Travaux dirigés (TD) 30h
  • Travaux pratiques (TP) -
  • Travail étudiant (TE) -

Enseignement proposé : entièrement à distance

Description du contenu de l'enseignement

Throughout the year, students will put into practice the skills they have acquired throughout their training by working as part of a team on a university institutional site. Through this experience, they will be able to improve their skills in development, writing, graphic design and web project management, and will be able to contribute in a concrete way to all aspects of web site management. This project is supervised by regular meetings during the year and followed by several specialists.

Compétences à acquérir

  • Defining a marketing strategy to meet the goals for an organization
  • Implementing that strategy over the year, measuring its impact an adjusting it to perform better as the year progresses
  • Maintaining the activity on the website including:
    • Writing and publishing regularly on the blog
    • Updating a website content
    • Refreshing old / out-of-date content and pages
  • Maintaining and runningsocial media accounts
  • Improving SEO
  • Reaching new audiences and increasing conversion on a website

Contact

Faculté des langues

22, rue René Descartes
67084 STRASBOURG CEDEX

Formulaire de contact


Parcours : CAWEB : Communication web multilingue (EAD)