• Cours (CM) -
  • Cours intégrés (CI) -
  • Travaux dirigés (TD) 20h
  • Travaux pratiques (TP) -
  • Travail étudiant (TE) -

Enseignement proposé : entièrement à distance

Description du contenu de l'enseignement

This course is designed to teach students all the techniques to get the best possible ranking of a website in search engines. This will include an overview of the different SEO tools and a study of how the Google algorithm works. It will also include identifying and solving technical SEO problems, optimizing text, images and videos that will drive traffic to your website.

Compétences à acquérir

  • know all the SEO levers and techniques to appear in the results of a search engine
  • optimize a site in web referencing
  • understand how a search engine works
  • perform a search engine optimization audit
  • plan a web referencing strategy

Contact

Faculté des langues

22, rue René Descartes
67084 STRASBOURG CEDEX

Formulaire de contact


Parcours : CAWEB : Communication web multilingue (EAD)