Description

This course examines the development of public communication (media relations), from the point of view of political institutions, journalists, and the media consumer.

The nine-hour programme analyses specifically political communication, the evolution of propaganda, the changing legacy media environment and the transformative rise of  social media 

 Over three, three-hour sessions, the course will cover the needs of the journalist and the media spokesperson and will examine critically the impact of media communication on viewers, listeners and readers.

The similarities and differences between media relations in the United Kingdom and France, will also be key components of the syllabus.

Through practical examples, witness video and case studies focussed on real-world human rights communication dilemmas, students will enhance their understanding of how media relationships are built and sustained, in order that they recognise the requirements of each of the key media constituencies.

Practical training in writing communication plans and press releases, preparing press kits, managing press conferences, and exercises in crisis communication, will equip students with the skills needed for effective media relations.

Compétences visées

By the end of the course, students should be able to: 

- Understand the fundamentals of media relations; 

- Understand the principles of public communication;

- Recognise the specific roles, responsibilities and interests of journalists and media spokespersons;

- Identify the techniques of effective public communication;

- Design professional communication plans;

- Write press releases and news articles; 

- Plan and manage press conferences;

- Produce professional press kits;

- Build and sustain relationships with media outlets;

- Respond strategically in crisis communication situations.

Disciplines

• Sciences de l'information et de la communication

Contacts

Responsable(s) de l'enseignement

• Anne Masseran